You land on a site. You don’t see what it’s about. You leave. Your customer does the same. Your homepage must speak fast. It must tell both people and Google who you are and what you offer.
Now ask yourself—does your homepage work that hard?
Let’s walk through 7 simple checks.
1. Headline Must Say What You Do
Your headline is the first thing people see. Make it clear. Say what you offer. Say who it’s for.
Avoid clever lines. Go direct. “Digital Printing in London for Small Businesses” beats “We Make Magic.”
You speak. You win attention.
2. Title Tag Must Target One Keyword
Your homepage title appears in Google search. Keep it short. Use your main service and location.
Say “Affordable Web Design in Manchester | YourBrand.” That helps clicks and rankings.
No title tag? You lose ranking power.
3. Meta Description Should Drive Action
Your meta description is your elevator pitch. You don’t stuff keywords. You write for users.
Give a reason to visit. Use words like “Explore,” “Get,” or “See.” Mention benefits, not features.
Write it like you care. Because it matters.
4. Mobile Layout Must Be Easy to Tap
Most users visit on mobile. You need big buttons. Short text. Clean layout.
Test your site on your phone. Would you buy from yourself? If not, fix it.
Google also checks mobile performance before ranking your page.
5. Speed Should Feel Instant
Slow homepages lose visitors. Compress images. Remove useless animations. Use light themes.
Check your load time on PageSpeed Insights. Aim under three seconds.
Fast sites win more clicks—and more trust.
6. Content Must Mention Location
If you serve a city or region, say it. Add your location in your headline, copy, and footer.
Google needs that to show you in local results. Don’t stay invisible.
7. Link to Important Pages Clearly
Use buttons or clean menus. Guide people to your top pages. Say “Shop Women’s Collection” or “Book a Free Quote.”
You control the next click. Don’t waste it.
I See Homepages Change Rankings Overnight
Most people skip homepage SEO. You won’t. You’ll lead.
We do it every day through SEO services for small business. You get results without the fluff.
Start your audit now. Fix one thing at a time. Your homepage is your best salesperson. Let it work.